Client: University of California San Diego, SCRIPPS Geophysics
Branding for the lab ‘The Life Tectonic’ a geophysics research lab at University of California, San Diego, SCRIPPS Institute of Oceanography.
The brief for this project was broad, and in fact a big part of the project at the initial stages was defining the brief and conceptual approach.
The Life Tectonic is an ideology of researching plate tectonics on Earth. The consuming nature of leading research at this level (being a professor at a prestigious institute) requires a need for a fun aspect in both one’s professional and personal life.
The ideology comes in as a work hard / play hard ethos, where you are passionate about what you do (researching plate tectonics) but are also passionate about enjoying life.
The Life Tectonic is meant to convey these intangible qualities, while also providing world-leading tools, research articles, and a sense of location and history of SCRIPPS.