Client: University of California San Diego, SCRIPPS Geophysics
Product design and branding for the ‘The Life Tectonic’ a geophysics research lab at University of California, San Diego, SCRIPPS Institute of Oceanography.
The brief for this project was broad, and required a large amount of user research before defining the creative brief.
The Life Tectonic is an ideology of researching plate tectonics on earth. The Life Tectonic brand aims to convey these intangible qualities, while also providing world-leading digital tools, a knowledge hub of research articles, and a sense of location and history of SCRIPPS institute.